Communicating a $4 billion mission with intelligence and honesty


Client: Pegasus Capital Advisors, $4 billion private equity fund specializing in sustainable investments internationally.

We were commissioned to design and produce a 250-page Sustainability Report for New York-based Private Equity Fund Pegasus Capital Advisors. The fund's investment porfolio includes world resort destinations by Six Senses, LED innovator Lighting Science, and fast-rising sleep tech leader SleepScore Labs.  

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The Report featured over 40 original nature images and collages taken by creative director Dustin O'Neal.

 
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In addition to laying out the 200+ pages of text, we were challenged to create an entirely unique informational language to help convey the mission of the fund beyond staid facts and figures.