Dmitriy Catalogue Spring 2018
Client: Dmitriy & Co.
Components: All original descriptive copy, all original graphic design and uniquely complex production involving die-cutting (cut-outs), perforated inner pages, and rounded edges.
What's special: Interior design is an industry built on old-school trades and high price tags. Instead of a traditional catalogue or marketing package, we wanted to produce something totallly unexpected for the Winter/Spring 2018 campaign. We designed a 70-page "tear-sheet" catalogue—featuring double-sided, full-bleed pages that designers were encouraged to tear out along the margins to tack up on moodboards (still common practice).
The book opens with a vibrant description of Dmitriy's "compulsion to design and produce [furniture] by hand" as an "undeniable force of nature"; the introduction to the Spring 2018 collection acknowledges our uncertain future as global consumers, stating the company's dedication to "honesty and integrity" as it introduces a collection of furniture that "would be at home inside Ben Kenobi's hut on Tatooine."
"You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. Buy the sofa, then for a couple years you're satisfied that no matter what goes wrong, at least you've got your sofa issue handled. Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you're trapped in your lovely nest, and the things you used to own, now they own you."
-Chuck Palahnuik, Fight Club