Reinventing the modern design catalog

Client: Dmitriy & Co., celebrated producers of original hand-made furniture and design objects in New York City.

 
20180316-IMG_0942.png
 
 
 
20180316-IMG_0940_2.png
20180316-IMG_0945.png
 
 

"As the promise of a future we imagined in youth begins to feel entirely uncertain, beauty, honesty and integrity at are the forefront of our minds."

20180316-IMG_0946-3.png
 

Each book featured 20 perforated product pages so designers could easily display them on a moodboard.

20180316-IMG_0951-2.png
 
 

FINAL NOTE:

"You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. Buy the sofa, then for a couple years you're satisfied that no matter what goes wrong, at least you've got your sofa issue handled. Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you're trapped in your lovely nest, and the things you used to own, now they own you."

-Chuck Palahnuik, 
Fight Club

 
20180316-IMG_0959-2.png
 

More from this Campaign

 

The Dmitriy Stencils

MARKETING

Introducing the Dmitriy Stencils

VIDEO

 

Related Creative

 

The Way Back

VIDEO

Detailed

VIDEO