Recent Creative Production

This page represents the most recent work we've designed, written and produced here at Great Jones Studio. Below are quick-links if you want to jump around to a specific project or client.

 

Seek truth. Feel everything. Say anything.

Communicating a $4 billion mission with intelligence and honesty


Client: Pegasus Capital Advisors, $4 billion private equity fund specializing in sustainable investments internationally.

We were commissioned to design and produce a 250-page Sustainability Report for New York-based Private Equity Fund Pegasus Capital Advisors. The fund's investment porfolio includes world resort destinations by Six Senses, LED innovator Lighting Science, and fast-rising sleep tech leader SleepScore Labs.  

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The Report featured over 40 original nature images and collages taken by creative director Dustin O'Neal.

 
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In addition to laying out the 200+ pages of text, we were challenged to create an entirely unique informational language to help convey the mission of the fund beyond staid facts and figures.

 

Launching an old-world product in a fast-moving world

Client: Gibson & Dehn, an American fragrance company founded by award-winning industrial designer Frederick McSwain and Michael Dehn Breault.

 
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Website

In launching fragrance start-up Gibson & Dehn, we designed an elegant, retail-enabled website featuring original photography and language to introduce the brand and personality.

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Working with the Gibson & Dehn team, we crafted a brand voice and visual language across all outgoing correspondence and on social media.

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The digital gift card design was an extrapolated pattern taken from the interior lining of the company's trademark packaging designed by McSwain.


 

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American Fragrance in 100 Images

PHOTOGRAPHY

 

Scent + Memory Recall

VIDEO

 
 

A design storybook three decades in the making

Client: Pembrooke & Ives, top interior design firm in New York City

We produced a duo of marketing look-books for New York design icon Pembrooke & Ives—now celebrating their 30th anniversary—for their most valued partners and clients. Over the course of production, we assembled a library of nearly 100 original material compositions and all-new descriptive copy outlining the hallmarks of the firm's design.

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We wrote descriptive captions on interstitial pages throughout the books that illustrate the firm's peerless design standards across both private residential design and residential development—such as the above caption regarding the firm's treatment of crown moldings. Together, these unique editorial touches form a compelling demonstration of Pembrooke & Ives' dedication to quality.

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Related Creative

 

Three Decades of Design in the Abstract

PHOTOGRAPHY

A $4 Billion Commitment to Sustainability

PRODUCTION

 

Metal, skin, stone: Telling a true story through raw materials

Client: Pembrooke & Ives, top interior design firm in New York City

 
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Over the course of six months, we photographed and archived over 100 different material compositions selected from a portfolio of design projects spanning three decades. 

 
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Rebranding a Tech Innovator

Client: Lighting Science (part of the Pegasus Capital Advisors portfolio)

Founded by multi-patented inventor Fred Maxik in 1989, Lighting Science is a tech innovator in the truest sense of the word.

 
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The Lighting Science aesthetic is a surrealist take on the art of contemporary sci-fi and videogames; a blending of circadian science and the inherent magic of the sun and moon.

 
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We were originally introduced to the brand as their PR counsel, and as we became familiar with their industry-changing breakthroughs in circadian rhythm technology we realized there was opportunity to translate their titanic mission through words, symbols, and images.

 
 
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The logo, created in partnership with veteran industrial designer Frederick McSwain, is an abstraction of a solar eclipse.

 
 
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The brand's defining colors—magenta, purple, pink and orange—were taken directly from the same graphs of the visible color spectrum found in your high-school textbook. 

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Related Creative

 

A $4 Billion Commitment to Sustainability

PRODUCTION

"Light of My Life"

VIDEO