Rebranding a Tech Innovator

Client: Lighting Science (part of the Pegasus Capital Advisors portfolio)

Founded by multi-patented inventor Fred Maxik in 1989, Lighting Science is a tech innovator in the truest sense of the word.

 
LS_FaceImage.png
 
 

The Lighting Science aesthetic is a surrealist take on the art of contemporary sci-fi and videogames; a blending of circadian science and the inherent magic of the sun and moon.

 
LS_copy_1.png
 
Lighting Science Logo_dark.png
 

We were originally introduced to the brand as their PR counsel, and as we became familiar with their industry-changing breakthroughs in circadian rhythm technology we realized there was opportunity to translate their titanic mission through words, symbols, and images.

 
 
LS_Card_Back.png
 

The logo, created in partnership with veteran industrial designer Frederick McSwain, is an abstraction of a solar eclipse.

 
 
LS_MarketingWall_November2016-1 copy_half.png
 
 

The brand's defining colors—magenta, purple, pink and orange—were taken directly from the same graphs of the visible color spectrum found in your high-school textbook. 

LS_MarketingBook_Oct17_Round1_v5.png

Related Creative

 

A $4 Billion Commitment to Sustainability

PRODUCTION

"Light of My Life"

VIDEO